Ecosia Engine – Consideration

Ecosia.org

A reflection for all Internet users.
Why Ecosia?

  1. Alternative for those who are inclined to an ethical use.
  2. Have you ever thought how profitable your data are?

Declares: Plant trees while you search the web

Ecosia is the search engine that plants trees with its ad revenue. Get the free browser extension and use Ecosia every time you search.

When you search the web with Ecosia, 80% of the profits from the search ad revenue goes to support tree planting programs. Get the free browser extension and help plant trees everytime you search.

[…] read more

Wikipedia
Ecosia is a web search engine based in Berlin, Germany, which donates 80% of its surplus income to non-profit conservationist organizations, with a focus on tree planting.
As a “social business”, Ecosia is CO2-neutral and supports full financial transparency, and is certified by B-Lab as a benefit corporation.
Search engine
Ecosia’s search results are powered by Bing and Ecosia’s own search algorithms. Ecosia shows advertisements next to its search results, and are paid by their partners at Bing for every click on a sponsored link for having directed users to their advertisers. The payment from the advertisements vary depending on the competition on the keyword and the value of what is being advertised. Some search terms, like “credit”, “bank account”, “bitcoin”, or “solar panel” comes with more lucrative ads than (for example), the search terms “chocolate” or “sticky notes”. According to Ecosia, this is due to the fact that, for example, solar panels tend to be more expensive than chocolate and a bank account will be lucrative for the provider for a longer time.
Considering that not every Ecosia user clicks on an ad every time they search, Ecosia states that on average a search raises around half a Euro cent (0.005 EUR). It takes 45 searches on average to fund the planting of a single tree. Additionally, the company also assures that there are also algorithms active, which are designed to detect fake and random advertisement clicks made by users and invalidate them. The number of trees planted by the company is visible below the search bar.
Ecosia also raises funds through its second product EcoLinks, a Browser Extension that allows users to donate for free to Ecosia through their online purchases. Operators of online shops pay a commission to Ecosia (usually a rate between 2 to 10%) if a user lands on their shop through clicking on an EcoLink and purchases an item or any service.
Ecosia supports country-based country filtering but does not support the displaying of worldwide information as of July 2016 […] read more

 

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